Media Analysis

Today Ill be analysing...

A 1950's advertisement for 'Quality Street'


So lets answer some questions about this piece of media.

What form of media is the sample?

It is an advert.

What is the purpose of the form of media?

To advertise Quality Street.

What products does this try to sell?

Sweets and chocolates.

How does it try to sell the product to the audience?

They put only 3 of the products to make you drawn to wanna try the others. They also put a man in the middle of 2 females with the chocolates in his hand. This implies that if you buy the chocolates you will get a lot of attention.

Does it use any stereotypes?

~Women are gold-diggers
~Rich business men own everything

Are there any technical codes?

~Use of layout
~Use of texts
~Use of image
~Use of scene

The nitty and gritty.

There is many meanings, interpretations, and connotations to this image. Firstly I will get into the denotations.


The Advertisement shows a rich man in the middle of two beautiful women. He is holding the chocolate in his hands, over his lap, whilst the women reach down into it.
One denotation could be Patriarchy. The man holds the chocolate, The women and wealth. This indicates a patriarchal approach showing the man holds power.


There is also sexual allusions. The women are wearing red and have red lipstick on which could allude to sexuality. Also you will notice the man is holding the chocolate tin over his crotch. This implies a double meaning of the women wanting the chocolates but also something else.